Tori Thistlethwaite

Director of Strategy

Storyteller, strategist, insight seeker, data nerd and book addict.

As the Director of Strategy at Studiothink, Tori Thistlethwaite is passionate about guiding clients toward meaningful, measurable results by uncovering the heart of their story and translating it into powerful strategy. She leads the direction of brand and marketing projects with a focus on clarity, relevance, and resonance, ensuring every decision is anchored in what truly sets a company apart. By blending storytelling with data, analytics, SEO, AEO, and thoughtful research, Tori creates strategies that don’t just elevate brands but drive lasting growth and change.

Tori’s strength lies in helping companies express their most authentic story and positioning in a way that stands out in their industry. She works closely with clients to uncover their unique edge, refine their voice, and articulate a narrative that connects deeply with their audience. Her passion for crafting marketing campaigns that resonate, campaigns rooted in insight, humanity, and differentiation, ensures the work lands with both emotional impact and strategic purpose.

Beyond narrative and messaging, Tori delves into the deeper strategic layers of a client’s business. She examines competitive patterns, audience motivations, search behaviour, and industry dynamics to build strategies that are not only compelling, but structurally sound and future-focused. Her ability to integrate research with creative insight allows clients to see their brand with new clarity and confidence, often uncovering opportunities they never knew existed.

Through her leadership, Tori helps shape Studiothink’s approach to strategy and campaign development. She fosters a collaborative, curiosity-driven environment where bold thinking thrives, guiding both the team and clients toward work that feels original, intentional, and truly effective. Tori’s ability to blend insight, storytelling, and measurable goals positions Studiothink at the forefront of modern brand and marketing strategy, consistently delivering work that inspires connection, clarity, and growth.