Gammon International needed a modern brand and website that reflected decades of care, legacy, and leadership.

A renewed brand and website strategy built to elevate a family legacy and strengthen Vancouver market presence.

Gammon International is a company rooted in legacy — a story that began in the early 1980s with an entrepreneur from Hong Kong who shaped a family business defined by care, trust, and long-term relationships. Over the years, Gammon earned a reputation for transparency, attention to detail, and personalized service across property management and brokerage.

But as the company shifted focus back to Vancouver and prepared for its next stage of growth, their brand and website weren’t telling the full story. The digital experience felt dated, their strengths weren’t coming through, and their message didn’t reflect the warmth, expertise, or professionalism that clients value most.

Studiothink worked with Gammon to create a modern brand and website strategy that honours their heritage while positioning them for the future.

The problem

Despite a respected reputation and decades of experience, Gammon’s brand and website no longer reflected who they were or where they were going. Their digital presence looked outdated, their messaging lacked clarity, and their SEO performance made it difficult for potential clients to discover them. Their story, services, and strengths were not being communicated — leaving them at a disadvantage in a competitive real estate market.

They needed a brand refresh and website strategy that built trust, modernized their identity, and showcased their values of care, expertise, and partnership.d to unify—not divide—and create a sense of shared purpose across Surrey and White Rock.

The solution

Studiothink created a refreshed brand and website strategy centered around clarity, warmth, and credibility. We modernized their visual identity, refined their messaging to better express their values and strengths, and restructured the website to create a friendlier, more intuitive user experience. The goal was simple: make it easy for clients to understand who Gammon is, what they do, and why they are trusted partners in Vancouver real estate.

Core improvements included:

• A refined brand voice that feels trustworthy, knowledgeable, and human
• Updated messaging that highlights their legacy of care and long-standing expertise
• A restructured website with clearer service explanations and user pathways
• SEO-informed content to improve visibility and organic traffic
• A cohesive set of digital and print materials for consistent brand expression

The result is a modernized brand system and website strategy that reflect Gammon’s heritage while empowering them to grow with confidence.n identity ready to represent businesses of all sizes, from startups to major institutions.