The objective

If you live in Vancouver, you’ve heard about Northview Golf and Country Club—even if you’re not a golfer. It’s infamous; notorious for the challenging PGA-level Arnold Palmer-designed courses and the absolutely gorgeous landscape. Not to mention the drinks on the patio which we may or may not frequent. 

Northview has long been known as an elite-level course, one players new to the game would never dare to play. But with a new generation of golfers picking up a set of clubs (these numbers surged during COVID), Northview knew they needed to reposition themselves and welcome players of all skills to test their mettle on one of their two courses. 

These new golfers behave differently—they engage digitally and crave a more human experience—and an outdated website lacking user-friendliness and a lack of personality, well just doesn’t cut it. No matter what reputation you have. Good thing this is just our area of expertise. 

The problem

• Elite reputation
• Outdated website 
• Lack of connection with emerging golfers
• Decrease in event space bookings
• Lack of knowledge about year-round season 
• Complex navigation and presentation of wedding packages

The solution

We couldn’t start our work without playing a round (we picked the Ridge) and grabbing a meal at Duffy’s. To create something truly inspiring, you have to really feel it and to experience all Northview has to offer, you have to be there. With this foundation, our team got to work crafting a powerful brand and website strategy founded on connection and creating human experiences.

With a repositioned brand direction and a strategic UX to guide them, our designers brought accessible luxury to life. Influenced by colour psychology, deep greens were woven throughout the site along with big, beautiful images to craft the ultimate experience. And to really appeal to the different audiences–namely brides—a mini-site was created within the master site to better cater to couples planning their upcoming weddings and to increase event space bookings. 

You can’t reposition a brand without expert copywriting. Yah, you might think pictures are worth a thousand words, but to really take a user on a journey, there has to be story. Warm and modern, Northview’s brand voice appeals to audiences old and new, golfers and brides, event planners and restaurant goers. 

Our developers were tasked with the job of bringing this together, custom coding a beautiful site full of minute details and artful touches that truly embodied the new Northview. You could say the result was a hole-in-one.